The American company "Dairy Air Ice Cream Co" closed after a year of work. The closure was served by the moral "crush" of the public and the unsuccessfully sexualized brand of the company. About this case, the newspaper New York Post. 
Since everyone wants to stand out and show their best, the company has chosen its approach to promotion. But the advertisement that was supposed to help, played a bad joke. The idea of the company's brand fell on a cow with a languid look and a bulging "loin". Such an idea did not appeal to buyers, and some, the sexualized symbol was deeply offended - people saw in it a sexist and degrading implication.
The hosts promised to rebrand, but it seems that, having calculated the cost of this venture, they decided to close the company. The owners claim that the reputation of the business was defiled not even by the "sexy cow", but by the radical liberals, who [quote]: "see an insult where there is none."
